The road to frustration is paved with good intentions. Most of us can relate to having an experience, a conversation, taking a class, reading a book, listening to a podcast – and something grabs your attention. Sometimes it can feel like a 2X4 to your forehead. And you think, “I need to make a change!”, “I am going to start doing that!”, or “I’m going to stop doing that!” But then, contrary to our good intentions and certainty in the moment, we don’t follow through. Why? What happens?
This week we are exploring behavior change and providing you with important insights to better understand how to motivate and facilitate change in your life.
We are joined by two experts in the field of psychology. BJ Fogg, whose focus is on creating habits to affect change; and Jason Lassner, who looks at how to sustain change once we’ve made it.
BJ Fogg is a behavior scientist, with one foot in industry and one in academics. His expertise is creating insights about human behavior and teaching methods for designing products that influence people for the better. He calls this “Behavior Design.”
Jason B. Lassner and Anne Green are psychologists and business partners from Iowa. They each have over 20 years of experience helping others successfully change their behavior, and together developed a unique model of permanent behavior change. They describe their approach in their book, The Roadmap: A Fable About Permanent Behavior Change.
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