Succeeding at something isn’t just about having a good idea. That’s part of it, but there’s so much more. This week, we are talking about strategy – and breakfast – but mostly strategy. How do you take the idea you have in your brain and turn it into a successful endeavor in the real world?
And when we say “business” we mean any kind of endeavor – a service business of some kind, a product, a restaurant – it could be a podcast!
Joining us at the table this week are speaker & consultant Melanie Deziel, and the founder of Truly Social, Tara Hunt.
Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world teaching marketers and publishers how to tell better brand stories. Deziel started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc, is on the board of the Native Advertising Institute and developed one of the first Master’s courses in Content Marketing for Fairleigh Dickinson University. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.
Tara Hunt has over 19 years experience in market research and strategy on both client and agency side. She is an author of a book released in seven languages worldwide, has been quoted in dozens books and articles, spoken at over 170 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.
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